5 ways to use Google+ efficiently for your business

Are you utilising the most of social media networks for your business? Social media has given a platform to businesses to reach new heights, reach target market, and generate more traffic to the websites. Websites such as Google+ are used by millions of people every day, and hence they can become a helping hand in advertising your products and services, building up your brands, and generating profits.
If you’re not still making the most of this style of internet marketing then now is the time to do so. Below are the 5 helpful tips for using Google+ for your business.

1. Making use of ‘Circles’

The one important thing that Google+ possesses over other social media sites is it’s ‘circles’ attribute. This is the place where you can assemble your followers into relevant categories or circles. For a business, these circles can be classified amongst customers, employees and business contacts. With such feature you become capable to administer your posts and direct individual posts to particular circles, or all of them. This makes it unproblematic to revise employees on the most recent news and other matters related to business, while dispatching individual posts to your customers keeping them informed of special offers and events.

2. Make sure your business page setup is complete

This may sound, like obvious to you, but seriously there are still several businesses who have not yet set their business page on such sites. Moreover, if they have set them, they are not in full. Make sure you have as much information completed as feasible to augment responsiveness of your brand. One of the main things amongst all this is the tagline, which has to be as catchy as possible. Furthermore, add your complete contact information, thus making it trouble-free for prospective clientele to contact you.

3. Using Google+ Post Timing

One extremely useful feature on Google+ is the “Post Timing” feature. This feature analyses your previous posted posts and the activities that they received. It looks at when users were almost certainly to make comments, read and share your posts. It facilitates you to certify you obtain the maximum viewership.

4. Google+ Authorship

Google+ Authorship is something you can take advantage of, if you want to give your SEO a boost. Whenever you post a blog or write something, readers have the option of clicking on the +1 feature. This in a way means liking the post. The more +1’s you receive, the better is the reputation of your business.

5. Share, like and participate

If you actually want to expand your brand and achieve utmost acknowledgment, you need to ensure you’re reading and sharing other user’s posts too. The more active you are on such sites, the more followers you will gain. However, it is important to post those contents, and like those contents which are relevant to the target market.
Taken as a whole, there are a great number of things to learn when it comes to using Google+ and thus it can be quite a big learning curve. It’s suggested you commence with a private profile before endeavouring to use Google+ for your business, and in that way helping you to get to clutch with the details of the network; discovering what works, and what does not; which content is most interesting and pleasing to those in your group or circles, as well as alluring new spectators to your Google+ page.


Huawei, Once Accused of Spying, Has Been Hacked by NSA Since 2009

Amidst a number of accusations last year from the American government, Chinese company Huawei decided to withdrew itself from the American markets and business systems. But while the government of USA was publicly accusing the company for spying and espionage, the NSA had already begun its own backdoors into the network of the Chinese company Huawei, as told by Der Spiegel and The New York Times.

The recent revealed documents of NSA illustrates that the project called “Shotgiant” by NSA itself had access to the main office network of Huawei in Shenzhen since 2009. The agency was able to spy and snoop on the internal communications, like email, containing those from the CEO of Huawei, Ren Zhengfei, and Chairperson Sun Yafang, and additionally from the source codes of a number of Huawei products.

The documents that were leaked by Edward Snowden, and scrutinized by The Times and Der Spiegel, clearly indicates that NSA anticipated to get access to the networking instruments that Huawei sold to the foreign governments. This was done in the efforts of spying on both enemies and associates. The Times quote the NSA documents: “Many of our targets communicate over Huawei-produced products. We want to make sure that we know how to exploit these products, [to] gain access to networks of interest” around the world.

“We currently have good access and so much data that we don’t know what to do with it,” states an inner document quoted by Der Spiegel. While Huawei is in preparation of retreating from the USA markets, the company claims that one third of the population is connected via its telecommunication equipments and industrial routers. [Der Spiegel; NYTimes via The Verge]

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